Audience Research - Audience Profile

• Name: Maddie Hall
• Gender: Female
• Age: 19
• Occupation: Catering / Waitress
• Annual Income: £19,000
• Location: South-East England
• Psychographic: Aspirer
• Values, Attitudes and Lifestyles: Likes to wear clothing that is considered alternative, but still tries to maintain an online identity on social media. Places importance on individualism and is an advocate for social change. Thinks of herself as stylish and current in terms of "alternative" style and cares about celebrity culture.